ECONOMY OF SCALE
Is bigger better? Is smaller intimate and, therefore, precious? Does a particular size better serve the content of a photograph?
During the exponential growth of the fine art photography market in the 1980s, there were conversations among a few photography dealers concerning strategies to bring photography into parity with painting. The
goal was for photography to command the full regard of art collectors.
The title Economy of Scale is more poetic than literal. Our purpose is to raise questions about the size of the photographic print, as well as present evidence of the impact of economies of scale upon our lives.
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